Corona Exta
Project Overview
Corona Extra challenged our team to develop a refreshed advertising strategy aimed at increasing sales and consumer engagement on the East Coast for summer 2025. The primary objective was to position Corona Extra as the beverage of choice over key competitors, including High Noons. Our approach focused on creating innovative and engaging ideas tailored to the summer season, appealing to the brand's target audience. We aimed to leverage unique consumer insights and highlight Corona Extra's identity to drive brand preference and maximize impact in highly competitive markets.
My Role
For the Corona Extra summer 2025 campaign, our team brainstormed strategies to boost the brand’s presence and sales, especially on the East Coast. I suggested focusing on the Hamptons and collaborating with influencers, given its high summer visibility and potential for engaging content creation. Additionally, I conducted thorough competitive research on how other brands are promoting their products during the summer, providing valuable insights to refine our campaign approach.
