BarCart Summer Campaign
Project Overview
The BarCart summer campaign aimed to increase social media engagement through carefully crafted, targeted posts. The campaign involved writing a creative brief to align with the client's objectives, conducting competitive research to refine the approach, and developing an organic spec to ensure consistency and effectiveness of non-paid content across social platforms. The focus was on driving interaction and building a strong brand presence.
My Role
My role was to shape the campaign's direction. I authored a detailed creative brief that captured the client's objectives and set the tone for our creative efforts. I also conducted comprehensive competitive research to identify market trends and differentiate BarCart from its competitors. Additionally, I developed an organic spec to guide the execution of non-paid content, ensuring consistency and effectiveness across all channels.
