3CSG X Revival
Project Overview
The client, owner of Revival Almond Butter, presented a challenge to our class: to develop a campaign that would increase consumer preference for her almond butter over competitors on grocery store shelves. The goal was to create a campaign that would actively engage consumers and drive higher brand involvement. We focused on crafting strategies to boost visibility, generate excitement, and enhance engagement with the Revival Almond Butter brand.
My Role
In the "Revival Road Trip" campaign for Revival Almond Butter, I led my team through the development and execution of the project. I assigned roles and provided support to team members as needed. I also took charge of the social media strategy, which included having the owner, Rachel, post recipes using Revival Almond Butter. Additionally, I designed city-specific menu items for the food truck, such as bagels in New York and deep-dish cookie pizza in Chicago, to engage local audiences and enhance brand visibility.
